Advertising Week Europe: Lessons from day 2

Lessons from day 2 of Advertising Week Europe 2019. For me, day 2 was all about female empowerment and learning about some completely new areas such as the gaming industry. Read on to find out how the day went.

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Networking: back to basics

In the Autumn I ran a session for sales and marketing executives titled the art of networking. People often feel insecure or out of their comfort zone when put in a room full of strangers and quite frankly find the situation awkward. I know I did before I started attending 2 events a week. I think practice is the key here. So for those of you who find that networking doesn’t come naturally to you, I’ve included some of my top tips to help you. These worked for me, so hopefully they’ll work for you too!

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Diversity: bringing an end to the all male panel

I wanted to take a moment to think about the increasingly important debate around diversity in the workplace. When I think about my role as a marketer and where I might be able to influence situations around diversity one thing springs to mind – event planning. Have you ever had to organise an event, webcast or interview and struggled to find a diverse panel of speakers? Have you ever been to an event where it’s been blatantly obvious that there is a lack of diversity in the line up? This is an important conversation worth having so I’m going to tell you a quick story, why this is an important conversation to have and how you can take action today.

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UK Marketing Conferences 2018

Attending events is an important part of keeping up with market trends, but is also a great way to network with like minded peers. Navigating the market can be tricky so i’ve picked out my favourite big ticket marketing conferences and events for 2018 to help get you started.  

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