If you regularly check in with this blog then you might have seen my updates over the last year about the School of Marketing and some of the initiatives we’ve been working on. As it’s a really important part of my work, I wanted to bring together the latest posts and news from the School of Marketing to make it easy for you to access our content. But, first let me tell you about what we do.
The world of marketing is constantly changing so how can we ensure we’re keeping up to date with the latest technologies, trends and initiatives? That’s where the School of Marketing comes in. We exist to inspire and educate the next generation of marketers through a number of initiatives and learning programmes designed specifically around the changing forces of marketing.
We have an amazing advisory board of influential marketers who have years of practical experience in business to help guide the learning & development programmes and the Founding 50 (which is where I fit in): 50 young marketers from across the UK who have given up their time to inspire and educate young people to choose a career in marketing. Sound interesting? Read on to find out more.
We see marketing as a force for good. So our purpose is to encourage and inspire the younger generation to consider a career in marketing, through our school outreach programme.School of marketing
We have an area on the School of Marketing website dedicated to sharing video and written content with special guests to break down the latest thinking in marketing. I regularly write articles here so please click on the link to find out more.
In July we hosted our School of Marketing launch event at the Saatchi & Saatchi London office to bring together young people aged 16-20 to learn about a career in marketing. It was a truly inspirational day. Read on to hear the advice of our expert speakers!
Before Christmas, I made an exciting announcement that I have been chosen to join the Founding 50, a group of 50 marketers aged under 30 who are passionate about inspiring the next generation of talent in our industry. We kicked things off last week with our first meet up at Ogilvy UK in London and it was so exciting to meet my fellow founding 50 and discuss our ideas and plans to take this initiative forward. I wanted to share a little more information about this and why I think it’s perfect timing for the future of our industry.