I wanted to take a moment to think about the increasingly important debate around diversity in the workplace. When I think about my role as a marketer and where I might be able to influence situations around diversity one thing springs to mind – event planning. Have you ever had to organise an event, webcast or interview and struggled to find a diverse panel of speakers? Have you ever been to an event where it’s been blatantly obvious that there is a lack of diversity in the line up? This is an important conversation worth having so I’m going to tell you a quick story, why this is an important conversation to have and how you can take action today.
Attending events is an important part of keeping up with market trends, but is also a great way to network with like minded peers. Navigating the market can be tricky so i’ve picked out my favourite big ticket marketing conferences and events for 2018 to help get you started.
Keeping up with marketing trends is important for your personal development but also for the company you work at to be a market leader. I’m sharing with you what I do to keep on top of this.
I wanted to share with you what’s on my reading list each month to give you some ideas of good books worth picking up. This month I share business and writing books, plus fiction stories.