This week my sister reopened her pub, The New Inn Middleton Cheney, having obtained tenancy and held a launch party to celebrate! In this blog I explore the history of the pub, my sister's takeover and what has made it a success to date.
In this Marketing Week podcast, recorded at the School of Marketing launch event, Charlotte Rogers asks the panel of guests to reflect on their experiences and perceptions about working in marketing.
Ad Week Europe is well and truly over however the insights and takeaways are filling me with inspiration. I’ve managed to spend some time reflecting on the learnings from day 3 which I wanted to share with you as I think these provide interesting food for thought. Let's talk about emotional storytelling, human marketing and the all-important move to 5G.
Before Christmas, I made an exciting announcement that I have been chosen to join the Founding 50, a group of 50 marketers aged under 30 who are passionate about inspiring the next generation of talent in our industry. We kicked things off last week with our first meet up at Ogilvy UK in London and it was so exciting to meet my fellow founding 50 and discuss our ideas and plans to take this initiative forward. I wanted to share a little more information about this and why I think it's perfect timing for the future of our industry.
Last week I travelled to our Leeds office with a few colleagues for a team meeting. We wanted to trial a new idea to bring our marketing teams from London and the regions closer together, and to soften the expectations that everything happens in London. This made me think about the key ingredients of a successful team meeting and I want to share my formula. Read this post for more!
I wanted to take a moment to think about the increasingly important debate around diversity in the workplace. When I think about my role as a marketer and where I might be able to influence situations around diversity one thing springs to mind - event planning. Have you ever had to organise an event, webcast or interview and struggled to find a diverse panel of speakers? Have you ever been to an event where it’s been blatantly obvious that there is a lack of diversity in the line up? This is an important conversation worth having so I’m going to tell you a quick story, why this is an important conversation to have and how you can take action today.
Keeping up with marketing trends is important for your personal development but also for the company you work at to be a market leader. I'm sharing with you what I do to keep on top of this.