Advertising Week Europe: Lessons from Day 3

Ad Week Europe is well and truly over however the insights and takeaways are filling me with inspiration. I’ve managed to spend some time reflecting on the learnings from day 3 which I wanted to share with you as I think these provide interesting food for thought. Let’s talk about emotional storytelling, human marketing and the all-important move to 5G.

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Founding 50, School of Marketing

Before Christmas, I made an exciting announcement that I have been chosen to join the Founding 50, a group of 50 marketers aged under 30 who are passionate about inspiring the next generation of talent in our industry. We kicked things off last week with our first meet up at Ogilvy UK in London and it was so exciting to meet my fellow founding 50 and discuss our ideas and plans to take this initiative forward. I wanted to share a little more information about this and why I think it’s perfect timing for the future of our industry.

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Diversity: bringing an end to the all male panel

I wanted to take a moment to think about the increasingly important debate around diversity in the workplace. When I think about my role as a marketer and where I might be able to influence situations around diversity one thing springs to mind – event planning. Have you ever had to organise an event, webcast or interview and struggled to find a diverse panel of speakers? Have you ever been to an event where it’s been blatantly obvious that there is a lack of diversity in the line up? This is an important conversation worth having so I’m going to tell you a quick story, why this is an important conversation to have and how you can take action today.

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