I came across this book on social media and immediately wanted to read it. Maria Hatzistefanis, founder and CEO of Rodial, shares her journey to success and tips and advice for following your dreams! This is an honest account of what it takes to run your own business and deal with everything that comes from being a global success. For anyone interested in becoming an entrepreneur or if you're into your beauty and fashion then this is a must read.
In the Autumn I ran a session for sales and marketing executives titled the art of networking. People often feel insecure or out of their comfort zone when put in a room full of strangers and quite frankly find the situation awkward. I know I did before I started attending 2 events a week. I think practice is the key here. So for those of you who find that networking doesn't come naturally to you, I've included some of my top tips to help you. These worked for me, so hopefully they'll work for you too!
I wanted to take a moment to think about the increasingly important debate around diversity in the workplace. When I think about my role as a marketer and where I might be able to influence situations around diversity one thing springs to mind - event planning. Have you ever had to organise an event, webcast or interview and struggled to find a diverse panel of speakers? Have you ever been to an event where it’s been blatantly obvious that there is a lack of diversity in the line up? This is an important conversation worth having so I’m going to tell you a quick story, why this is an important conversation to have and how you can take action today.
Keeping up with marketing trends is important for your personal development but also for the company you work at to be a market leader. I'm sharing with you what I do to keep on top of this.
I wanted to share with you what’s on my reading list each month to give you some ideas of good books worth picking up. This month I share business and writing books, plus fiction stories.